The Challenge
Peak Performance Gym was losing potential members to a competitor with a slicker website. Their existing site had no online signup, no class schedule, and loaded in 6+ seconds. The owner wanted a high-energy site that converted visitors into paying members from day one.
The Solution
We built a bold, high-energy WordPress website with WooCommerce handling membership plans and Stripe payments. The site features a 7-day free trial lead capture system, a weekly class schedule, personal trainer profile pages, and a before/after gallery. We cut load time from 6.2 seconds to 1.8 seconds.
Features Delivered
Technologies Used
Every technology in this project was chosen for performance, reliability, and long-term maintainability for the client.
Desktop & Mobile Views
How We Built It
Discovery
We began by understanding the business goals, target audience, competitor landscape, and key conversion actions the website needed to drive.
Design
Wireframes and page layouts were designed and presented for approval before any development began. Typography, color, and layout all matched the client’s brand identity.
Development
The site was built on WordPress with the Blocksy theme and Gutenberg editor — giving the client full control over content after handover. All plugins were configured and tested before launch.
Launch
After final testing across desktop, tablet, and mobile devices, the site was deployed. Full handover and training was provided so the client could manage the site independently.
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