Sterling Law Group was a two-attorney firm with a generic, template-built website that ranked on page 4 of Google for ‘personal injury lawyer Houston’. The site had no consultation booking, looked outdated, and failed to convey authority — causing potential clients to call competitors instead.
The Solution
We built a clean, authoritative WordPress website designed around trust and conversion. Each practice area has a dedicated SEO-optimized page targeting specific legal keywords. The consultation booking form is prominent on every page. We added attorney profile pages, client testimonials, and structured legal FAQ content — all contributing to local SEO authority.
Features Delivered
Dedicated practice area pages (SEO-optimized)
Consultation booking form on every page
Attorney profile pages with credentials
Client testimonial sections
Legal FAQ structured content
Local SEO schema for Houston, TX
Click-to-call mobile button
ADA accessibility compliance
Technologies Used
Every technology in this project was chosen for performance, reliability, and long-term maintainability for the client.
WordPressBlocksy ThemeRankMath SEOWP FormsLocal Business SchemaWP Rocket
Desktop & Mobile Views
How We Built It
1
Discovery
We began by understanding the business goals, target audience, competitor landscape, and key conversion actions the website needed to drive.
2
Design
Wireframes and page layouts were designed and presented for approval before any development began. Typography, color, and layout all matched the client’s brand identity.
3
Development
The site was built on WordPress with the Blocksy theme and Gutenberg editor — giving the client full control over content after handover. All plugins were configured and tested before launch.
4
Launch
After final testing across desktop, tablet, and mobile devices, the site was deployed. Full handover and training was provided so the client could manage the site independently.
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